What does AI say about your business?

Your customers are starting to ask AI who to hire — and AI answers with names. We run the tests those customers are effectively running, count who actually gets named, and publish the full results, free. Everything here is built for contractors, service-based business owners, and the AI operators building alongside them.

Those numbers are from our first published study: Orlando, Florida — eight trades, twelve AI answers each. Read the Orlando research →

The free AI Visibility Check

Run the same test on your own business. Twelve AI answers to the questions your customers ask — see whether you were named, who was named instead, and the answers themselves. It takes about a minute, and no email is needed to see your result.

What we publish

Research stories built from our own AI-answer batteries. For every market we study, we ask four buyer-intent questions — the way customers actually phrase them — across three AI models, then read every answer and count the names by hand. The full dataset goes up with its methodology and honest labels, so anyone can check our counting.

More markets are tested as we go. The newsletter hears about each one first.

For AI operators: the Prompt Library

Half our audience runs agents, not trucks. For them we publish the operating prompts our own team works by — twelve copy-paste disciplines for verifying agent work, delegating well, and never getting fooled by a confident summary. Each one comes with why it works and when to use it.

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The Lead Lab newsletter is where new research and new tools land first — the findings, the numbers, and what owners and operators can do with them. Free, from the same team that runs this site.